James C. Gunter

Writer of all things. Content Strategist at TruHearing.

Purveyor of zen content.

Children's Miracle Network Hospitals

Content strategy for a new homepage doubled the number of donations from the previous year

I was brought in as a freelance content strategist in late 2013 to create a homepage strategy to increase donations during the month of December. A radical redesign and 180-degree turn from their previous messaging resulted in double the number of donation they received that December over the same period the previous year.

Children's Miracle Network Hospitals full redesigned home page